S77 kicks-off the holiday season with Cee Lo Green and the timeless Muppets in the short film “All I Need Is Love”. A winter blizzard forces Cee Lo to seek shelter in festive house packed with our favorite Muppet characters and a secret Santa. Directed by our friend Marc Klasfeld, produced by Nicole Acacio (Rockhard), commissioned by David Saslow (Atlantic Records and Elektra Entertainment), edited by Sunset Edit, and colored by Ntropic. S77 was excited to work on effects shots throughout the video: enhanced blizzard effects, steam from ears, sparkles from bling, video phone screens,fireplace dust, an E.T.-style car silhouette across a full moon, and LOTS of wire/rod removals - almost 40 scenes! We also designed and animated the opening title sequences and closing credits. Mah Na Mah Na!

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This behind-the-scenes video reveals our visual effects work.

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Typography & Title Design Process

The Louisville-based agency Creative Alliance was tasked with rebranding the nationwide seafood restaurant Long John Silver’s. We worked with the agency creative team of Chase Ramirez and Judson Snell and producer Barry Zeidman to create two logo animations for broadcast and a third for the Long John Silver’s Web site. The broadcast tags had multiple variations and the online spot featured “Pip” and “Hobart”, two hushpuppy characters created by Creative Alliance.

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Before the project was awarded, we were asked to pitch against a few other design studios. We created several logo tests based on the existing identity of Long John Silver’s - and combined with our existing portfolio - we were excited to learn we won the work.

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First steps included boards of the live-action commercial spots provided by the agency to help set the mood of the logo animation.

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Style frames establish compositional layout and are always an early part of our design process. After a few rounds of agency feedback, we eventually settled on a predominantly blue, wood style.

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Once the style was close, we entered the test animation phase. Establishing timing and motion helped determine the final look and feel of the composition. Wood planks were modeled, textured, and animated in Cinema4d. Color correction, roto, and other effects were handled in AfterEffects.

(VIEWER DISCRETION ADVISED)

We worked closely with Director Jason Sklaver and Senior Producer Chris Gidez to create the broadcast package for this reality show about dates that have gone horribly wrong - currently airing on Investigation Discovery.  

Our first step was to board out the show open and then time things out in an animatic. 

We knew that the tone of the show would be fairly dark and ominous with a palette of “wine, sex, and death” from initial conference calls. From the start, we had in mind the perfect choice of music in Cincinnati’s own, Brothers Fighting. With a general direction and music choice, our next step was to create a title lock up for the show. 

When it came time to shoot the photographic element of the intro, we were presented with the opportunity to officially break in the S77 infinity photo sweep. Check out some behind the scenes images of the Dates From Hell photo shoot:

CREDITS

CLIENT: Discovery Channel

PRODUCTION COMPANY: Sharp Entertainment

DIRECTOR: Jason Sklaver

EXECUTIVE PRODUCER: Chris Gidez

ART DIRECTOR: Chris Meister

MODELS: Abigail Cherry & Shaun Bosworth

MUSIC: It Really Tied The Room Together - Brothers Fighting

Today is the day! Our iPhone / iPad game PEST: BEGINS has officially launched! Check it out on the app store today:http://itunes.apple.com/us/app/pest-begins/id532760702?mt=8

We were excited to help our friend Jake Saxbe with various logo builds and type build templates for his work with Tour Gigs.

Tour Gigs partners with national bands and various venues around Austin, TX. They do multi-camera shoots of the shows and package the concert films which are made available to fans for downloadable purchase.

Logo Builds

Title Examples